By Dixon Holman - ARBOR Chair Column
September 27, 2021
Real Estate Facts Column
By Dixon Holman
Chairman Arlington Board of REALTORS®
An open and shut case?
Some agents and sellers think holding an open house is valuable, while some don’t. The debate is understandable—there are good arguments on both sides of the table. If you and your Texas Realtor decide to hold an open house, here are some things you should know going in.
It may seem counter-intuitive, but you shouldn’t be around during your open house. You may know more about the house than anyone, but visitors will not feel comfortable if you, the homeowner, are hovering. They may hasten to leave and will definitely talk about the house less—neither of these are good things.
Also, you want buyers and other agents talking with your agent—not you. In fact, you should leave the house any time a potential buyer or a buyer representative is there. Trust me. Leave. Let your Texas Realtor handle the open house.
And take your pets with you
Your pets are part of the family, right? Well, the family won’t be at the open house, so neither should they.
They’re just looking
Not everyone who shows up is a serious buyer. Some of the people may be other sellers—in other words, your competition. Others may be curious neighbors. Many will be Realtors.
Make it cleaner
Your house should be clean, staged, and de-cluttered as soon as you put it on the market, but if you hold an open house, you’re going to have to really clean—perhaps even hire a professional service. It may not be clean after the open house because of all the foot traffic, but it’s got to start out that way.
Lock it up
When your house goes on the market, you put your valuables somewhere secure and out of sight. This goes double during an open house.
Sell the location, location, location
Spend some time putting together things you like about your neighborhood—things that might not fit on a listing flier or aren’t evident on a map. Is there a great restaurant or other local business nearby? What about proximity to parks, shopping, public transportation or other area amenities? Give the information to your Texas Realtor and let him sell the neighborhood, too.
Appeal to their senses
You may consider some techniques to appeal to visitors’ senses, like mild candles, flowers, and calming music. It’s also a good idea to open all shades, drapes, and blinds—people want a bright, airy house.
Making the case
Some sellers and real estate professionals think that open houses are a waste of time, but they have certainly worked in the past or they would have long been abandoned as a viable method for selling a home. And really, why would you ignore any method that might possibly work?
One of the biggest arguments in favor of holding an open house is that it’s another opportunity to increase the visibility of your home—so what if it’s just Realtors and neighbors who attend? Realtors have clients, and your neighbors have friends and family who may want to move to the area.
Another advantage may be to get some fresh eyes on the property. Getting feedback from as many people as possible is a good thing. Your Texas Realtor should take note of the comments and pass them on to you.
For more real estate information visit ArlingtonRealtor.com.